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03:04 pm: more books
Lots of travel time, so I've caught up a bit on reading. I don't remember the trashy stuff, as it's all been left in seat-back pockets on various airlines (none was worth saving, as with the magazines I left behind), but here's the good stuff:

Finally finished The Cluetrain Manifesto, which got more compelling with the recent additions. I suppose it's not particularly surprising that the older stuff doesn't feel particularly fresh.

Picked up Tana French's In the Woods in Chicago, I think. It's quite a good mystery, though the jacket blurbs claim greater surprises in the plot than I experienced. I'll be looking for her other books (though they seem to be trade paperbacks and thus more expensive, grr).

I also got Nick Hornby's How to Be Good, which I'd somehow missed when it came out. It's not my most favorite of his (hmm... High Fidelity, perhaps?), but quite enjoyable. I'm not sure Hornby totally pulls off a female voice.

I think I got Audrey Niffenegger's The Time Traveler's Wife in Dallas (as if it matters). The book is really lovely. Thoroughly enjoyed it.

Chip and Dan Heath's Switch wasn't as compelling as Made to Stick, IMHO, but is still quite good. I'm leading another change management initiative at work, and perhaps I'll remember enough of the book to help.

I don't know if there's some weird authorial synergy happening or I just read too much, but I'm beginning to feel as though some ideas keep getting recycled. The Heaths cite some of the same studies that Malcolm Gladwell and Brian Wansink do (and everyone writing about food cites Michael Pollan). The Heaths also use Kotter, the long-standing change guru whose book(s?) I read in business school.

For that matter, Cialdini et al. cite some of the same studies in Yes! 50 Scientifically Proven Ways to Be Persuasive, which I've just finished (quick read, short chapters, nothing particularly new there, I think). (Again, I read a bunch of related stuff in business school - mostly for a most excellent Negotiations class, which I'm probably scrambling with things I've read more recently.)

And so do Bronson & Merryman in NurtureShock, although that also cites lots of other studies I've read from other sources as well. Still, it was helpful/scary to read everything all in the same place. I highly recommend NurtureShock to parents who are looking for scientific answers instead of hunches (many of which are thoroughly punctured by Bronson and Merryman).

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