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07:49 am: is this the inversion of a literary device or what?
Did anyone follow the PR disaster that was Brandlink last night? I spent a great deal of time alternating cracking up laughing and being completely astonished that anyone could be that stupid. Really.

It reminded me of a literary device, excusatio rudis, which I think must be more obscure than I thought 'cause Google isn't gettin' me much. It's when a character eloquently proclaims himself to lack eloquence (ref. Hal in Henry IV). But it's inside out in this case: a proclaimed PR expert hoists himself with his own petard by taking on a blogger (Bloggess) with a large following by sending her a completely inappropriate pitch then pitching a fit instead when she declines.

Just go read it.

See? No doubt, he's a douchebag. He made a (very rude) mistake, wouldn't own up to it, got all defensive 'n' stuff. Whatever. Happens.

But he's an alleged expert in public relations. Who very publicly screwed up in exactly the sphere he purports to be an expert in.

Bloggess tweeted about it. A bunch of her followers (me included) re-tweeted it. One of her followers is Wil Wheaton (@WilW), who is awesome and geeky and hilarious and oh by the way a Twitter phenom with almost 2 million followers (Bloggess only has (167,000+). He retweeted it. Neil Gaiman (@NeilHimself) retweeted Wil Wheaton - Neil has more than 1.5 million followers, many of whom are... er... avid.

This is the kind of karma I believe in

Current Location: Longmeadow
Current Mood: gigglygiggly


Date:October 8th, 2011 04:19 pm (UTC)
Good grief. Thank heaven stupidity isn't catching.

[User Picture]
Date:October 11th, 2011 11:14 am (UTC)

no kidding

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